Jumping (Secretly) for LinkedIn Author Neal Schaffer

Imagine throwing a party by broadcasting it over an intercom system and trying to keep it hush-hush for the honored guest.

That's exactly what happened when the close-knit social media community in Orange County threw blogger and author Neal Schaffer, an advocate for transportation innovation, a surprise bash to launch his new book on LinkedIn. It was no easy task to keep a surprise on the cost-effective tools of social media that rely on transparency and openness for power to drive information to users.

After a short ruse, Schaffer arrived in awe to the warm wishes of 150 people.

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